While driving to the library, I noticed a blimp flying over the city. Dirigibles aren't that common around here, it's been years since I last saw one. It kept circling around, so I imagine it was advertising something. The problem was, no matter how good a look I got, I couldn't read what was painted on the side of the thing. So what good is it for your fast-food chain, TV network, insurance company, murderous death cult, etc. if no one can read the name on the side of the blimp you spent good money to hire?