Today I noticed a full page Piggly Wiggly ad in the paper. (Yesterday's paper, actually.) At the top of the page were the words, "Savings So Low It's Scary!" And scattered across the rest of the ad were several instances of the beloved Piggly Wiggly cartoon pig in various "scary" Halloween costumes. My favorite (a skeleton suit) is shown below.
But far scarier than a happy cartoon pig in a skeleton suit is a slab of meat from a butchered pig.
I like to imagine the happy cartoon pig in his little paper hat and butcher apron selling chunks of own kind to humans to eat.