But why would you want it to?

I keep seeing a strange banner ad at the top of the page when I'm poking around the MSN shaving forum (stop laughing!) that features a woman with chocolate smeared across her mouth and face. I think the ad's for some diet pill or potion. (I didn't bother to click on it.)

The slogan "Can your diet do this?" is featured prominantly, but my eyes keep straying to the woman. Who but very small children and the feeble-minded eat chocolate and get it smeared all over their faces? Is there some other hidden meaning at play? I don't see them wanting to appeal to fans of German shit porn. But what else? The ad is vaguely repellant to me rather than inviting.

Are they really saying, "Our diet pill/formula/program is so lousy it'll drive you to a deranged binge"? If they wanted to show a sort of chocolate ecstasy, then why not just cover the woman in in it? If only anthropologists read my blog; I can't understand anything without the aid of anthropologists.